Heavy on rhythm
"Black music" has always reigned supreme here in Nigeria. The same applies all over Africa. Right from the 70s the biggest hits have mostly been music of black origin. Soul, reggae, R&B, jazz, calypso, rhumba, funk and the like, took pride of place. And today, the trend continues with the massive popularity of rap and hip hop culture. Apart from other reasons pertaining to racial association, cultural affinity or media power, groove plays an important role in this situation, as these styles are heavy on rhythm. It should come as no surprise then that international megastars in such genres as heavy metal, rock, house or country are not as widely popular in Africa as much smaller acts performing rap, jazz, reggae or soul. For us, it's a groove thing.